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How a customer should write a thank you card

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How a customer should write a thank you card
May 04, 2019 Holiday Thanks 3 comments

How to Write Client Thank You Notes to Spark Delight No matter the context of the handwritten thank you card, you need to know the dos and.

Do you go out of your way to say ‘thank you for your purchase’ to your customers?


I mean, why would you? What’s in it for you?

Well, what if I told you that by simply saying thanks to your customer, you can completely change the way your brand is perceived.

This is good ol' fashion customer service 101.

The most basic ‘thank you for your purchase’ note goes a long way in delighting your customer - and delighting your customer means that they'll remember you.

When I talk about saying thanks, I don’t mean via email, either. Anyone can queue up the stock standard ‘thanks for your order’ email.

But it’s true authenticity in a handwritten note that makes your customer feel truly loved.

It might be for a customer, or a friend, a business partner. If there’s a reason to show kindness, take it and show thanks.

In this article you’ll see how to write a thank you note to your customers, as well as:

  • Why you should never use the word ‘business’
  • How heartfelt customer appreciation can change the way you do business
  • Why the ‘hand’ in handwritten is the most important part of a thank you note

Saying thanks requires so little effort and returns so much. In fact, it's so easy to do that you can print it on the inside of a mailer box:

Are you an ecommerce brand that wants to use custom packaging to say 'Thanks'? Check out Packhelp's range of bespoke ecommerce packaging.

Christmas is the best time of year to start thanking your customers. If you want to find out how else your brand can leave a lasting impression these Holidays, read the article 23 Christmas Marketing Ideas To Boost Your Sales This Year [Read Now]

Now let's take a look at the difference a simple thank you note can make for your brand:

Why should I write a thank you note?

‘Gratitude is the most exquisite form of courtesy’
Jacques Maritain

In business, just like in life, we occasionally rely on the help of others in the pursuit of success and happiness. Without the help an input of others, business would be a lot harder than it already is.

If you’re a small brand that’s selling online, those ‘others’ that you rely on are your customers.

You wouldn’t be doing what you’re doing if it weren’t for the input and support of your customers - no matter how many or how few there are.

When your customer feel like they’re making a difference to what you do, they feel empowered.

They invest more in your brand on an emotional level because they see the difference they make.

Sure, this is great for the customer, but what’s in it for you?

When your customer is more invested in your brand, they like you more. And when they like your brand, they’re more likely to buy from you again.

Below you can see how basic this system actually is.


Things like using sustainable packaging like bio polymailers is a great way to surprise your customer and makes it easier for them to like you more.

The small gesture of a ‘thank you for your purchase’ note is a bit of a shock, your customer doesn’t expect it. This will certainly blow your customer away and give them more of an emotional investment in your brand. 

Gratitude makes your customer feel important

Nowadays when you purchase something online, you pay for your product and then you get it. End of transaction.

So uncommon is an act of genuine gratitude, that when it happens, it builds a relationship.

The relationship between you and your customer.

The act of sending a personalised thank you note is a way to build this relationship. It’s a more traditional old-fashioned way of genuine, heartfelt sincerity.

It doesn’t matter where you sell your products online, either. If you’re selling on a marketplace like Amazon, eBay or Etsy, it’s actually more important to send a note.


Because when people buy from marketplaces like this, they don’t remember your name.

They remember the name of the marketplace. ‘I got this on Etsy, it was discounted on Amazon’.

For example:

No mention of the brand name, no reference to the seller or the store name. Etsy takes all the credit.

This same problem happens when we talk about many modern services. Take, for example, Netflix.

"I watched Netflix last night", no mention of what watched.

This diminishes the effect of one of the most potent forms of marketing - Word of mouth marketing.

But by writing a handwritten note for your marketplace purchases, you literally put your brand name in the hand of your customer.

You increase your chances of your brand name being remembered by your satisfied customer. Throw in some custom tissue paper or custom tape to add a little class, and you increase the chances of your customer saying 'Oh I get this from Fred's online store!'

Keep reading to see how your customer’s happiness is the main driver in your sales...


Why not put your branding onto your packaging and use the space to say thanks? 

Click here to start designing

Not sure where to start in the work of custom packaging? Read the article: Why your brand needs to use custom packaging with a logo [Read now]

Customer appreciation = your success

Here’s you: ‘Handwriting notes is a waste of time, I’m too busy with other stuff’.

Here’s me: ‘Handwritten notes are a better investment than PPC advertising’.

Wait, what?

Ask yourself this question:

What percentage of your marketing efforts are focussed on getting people who have never heard of you, to buy from you?

I’m guessing that percentage is going to be quite high.

And that’s fine, that’s pretty normal. Traditionally, we think of marketing as getting more sales by driving traffic to your website.

More sales from new customers.

But what about more sales from previous customers?

Which brings us to the next question:

How much energy do you spend getting people to buy from you for a second time?

Noticed how I said energy, not time or money?

That's because you’re 6 times more likely to win a new customer than to retain an old one.

That means there's so little time or money investing in retaining a customer compared to getting a new one.

Think about that for a second. 6 times harder.

So, by including thank you notes for customers, you’re making it even easier for your old customers to buy from you again.

You’re making your customer feel great about the decision they made.

Ultimately, increased happiness leads to a higher lifetime spend with your brand. That means that in their lifetime, they will stay loyal to your brand and spend more money with you.

Your customer is less likely to go and try other brands because they’re happy with you and your products.

What’s more, a happy customer that has a high lifetime spend is more likely to become a brand advocate.

A brand advocate is someone who spreads your name amongst their trusted friends because they simply love your brand.

All this, from spending less than a minute to write a note.

Here’s a thank you for your purchase note that a customer of received:

Short, simple, to the point - and most importantly, it’s honest.

Are you still thinking it’s a waste of time?

Well, let’s take a look at just a few of the other benefits of saying thank you for your order:

  • Higher customer engagement
  • Greater customer satisfaction
  • Increased loyalty
  • More word-of-mouth marketing

So what’s the main thing to take away from all this?

Everything good happens when you stop and thank your customer for their purchase.

Let’s take a little look at how and why these things happen:

Higher customer engagement

When your customer is engaged with your brand, it means that they’re following you and paying attention to what you do.

This is obviously a good thing, as it means that your customer genuinely likes you. A customer who liked your brand is a satisfied customer.

Customer engagement comes in many forms. Here, you can see Buffer to support and engage users on Twitter.

Because there is trust between Buffer and it’s customers, they don’t hesitate to reach out and talk to the company.

Greater customer satisfaction

Remember how you felt when your favourite aunt sent you that birthday card? What about when your doctor sent you a birthday card, too.

It made you feel special, important and valued.

You then went made a phone call to your aunt or went back to that doctor the next time you got sick.  

So by doing something similar with your customers, you’re reinforcing the idea that your customer made the right decision to buy from you.

Increased loyalty

It’s obvious that loyal customers are a good thing. It means that they’re not going to go and buy from another brand because they value your brand so highly.

It means that they’ll keep coming back to you.

A loyal customer is also likely to spend more money with you in a single transaction.

This is valuable, as it’s harder to make a first-time buyer spend a lot in their first transaction.

More word-of-mouth marketing

As mentioned earlier, a loyal customer is more likely to become a brand advocate and tell their friends how happy they are with your product.

That may happen through a word of mouth mention. It may also happen through a social media share.

Today, a happy customer that’s using social media is a powerful powerful asset to you.

So by now, the benefits of a simple thank you note should be evident.

No matter what you sell or where you sell it, a thank you note can do a lot at empowering your customers.

So now that you know why they’re important, let’s take a look at how to write a ‘thank you for your purchase’ note.

How to be genuine when saying ‘thank you for your purchase’.

There is one golden rule you need to know before writing your note.

Don’t say ‘Thank you for your order’ or ‘Thank you for your business’.

Yes, these are business thank you notes, but you don't want to be seen as a 'business'.

By labelling touch-points with your customer with words like ‘order’, ‘patronage’ or ‘business’, you devalue the transaction. You make your customer feel like just another number in your finance books.

Have a think, what other phrases sound a little too ‘business-ey’?

  • Thank you for shopping with us
  • Thank you for your business
  • Thanks for your order

These just sound bad. Using phrases like this don’t make your customer feel warm and welcome. It makes them feel like you’re just glad they’ve finally paid you.

Avoid thank you for your order by using something like:

  • Your support is invaluable
  • Thanks so much for shopping with us
  • Choosing us means a lot to us
  • Thank you very much for supporting us

The main takeaway here is this:

Business means a transaction. Support means a relationship.

Here are a few other things to remember when writing your thank you note:


  • Send the physical note in the customer’s purchase - not afterwards
  • Be genuine when you’re showing appreciation.
  • Use the same tone of voice that’s used in your branding
  • Use the most appropriate stationery. Not a torn-off piece of paper, or an overly fancy letterhead.


  • Don’t talk about things that aren’t relevant
  • Don’t try and sell more products
  • Don’t be negative, cynical or doubting
  • Use different coloured pens - blue or black

The thank-you note is about your customer, not you. Focus on being sincere and honest. Don’t think ‘more sales’.

Now that you know the dos and don’ts of your thank you note, let’s get stuck into writing one!

How to write a thank-you note

For some people, writing is hard. Whether it’s a lengthy letter or a simple ‘don’t forget to feed the cat’ note, writing can be tricky.

Which is exactly why you’re now going to see a step by step guide to using the perfect elements in your thank you letter.

By the time you’re done here, you’ll be able to create your own template and modify it for each and every customer.

1. Introduction

You only get one first impression, so start off on the right foot by you know, using your customers’ name.

  • Hey Mike,
  • Dear Mike,
  • Dear Mike
  • Mike,

2. The ‘Thank you’ part

Get straight down to business. You’re writing to say thanks, so say thanks straight away.

  • Thanks a lot for shopping with us. It really means a lot that you decided to support us, I’d love to hear your feedback.
  • You could have gone with one of our competitors, so I’m writing to say thanks for giving us a chance
  • I just wanted to send you a quick little something to say thanks. So, thanks for your order, and for picking us.

3. Personalise it a little

You can really push your sincerity home by offering a little personalisation, something specifically for that one buyer. Be honest, don’t be weird.

  • <name of product> is one of my personal favourites. I think you’ll love it and I’d love to hear what you yourself think about it.
  • I was packing your order and noticed your postal address in Dublin. I studied there as a kid and have nothing but great memories of that part of the world.

The most important part here is that you’re honest. If there’s nothing you can personally relate to, don’t make something up just for the sake of a few extra letters.

4. Wrap it up

Close off your thank you note in a casual manner.

  • Thanks once again
  • All the best
  • Thanks, heaps

Don’t forget though that each part of your thank you note needs to be written for specifically who you’re sending it to.

Not each one of your customers is named Mike.


Also, ensure that what you’re sending is relevant to the reason you’re sending it to.

The above examples aren’t going to work if you’re thanking someone for recommending you to their friend.

Still not confident to write a thank you note yourself?

Look at the following examples to see how a ‘thank you for your business’ note can be written.

Customer thank you note example

So now you know the different elements that come together for a genuine thanks for your order note, it’s time to see how to write a thank you note yourself. Feel free to use these following examples to create your own thank you for purchasing template for whatever purposes you need.

There's one thing you need to remember - they are examples. Each example will have to be customised for your own brand, product and message.

Thank you for your purchase template for customers:

‘Hey Steve

 I’m Tom, the co-founder of Barbarian belts. I’m sending you a little note just to say thanks. The Viking belt and buckle you bought are some of my personal favourites.

Try them out and let me know your thoughts. I’m very interested to know how you find them.

Remember that you can swap them over, no questions asked, if you’re not happy.

Thanks, mate


Business style thank you note example:

‘Dear Pete

After talking with you for the last few weeks about our merger problem, I’m feeling a lot more comfortable. Thank you so much for your support, insight and direction.

I’m personally excited for a future working alongside Transparent Inc. and I can assure you that the rest of us are, too.

Our competition won’t know what’s hit them.


Thank you for shopping with us template:

“Hey Sally

It’s not often we get people who make a first purchase as big as you just have. That’s why I’m writing you this note, firstly to say thank you (thank you very much!) and secondly to get your feedback.

Our new range of Angel foundation brushes are growing in popularity, but I’d still love to know what you think.

To sweeten the deal here’s an extra 15% off your next purchase - Just use WELOVEYOUSALLY at the checkout.

Once again, thanks, and please tell us your thoughts!


Thank you for your order example:

“Hey Sebastian

I’ve seen your name come up quite a few times in recent months, so I thought I’d take the time to personally thank you.

Judging by your purchases, you have a killer taste in fashion. I guess you won’t need me to tell you how good our new Winter range looks with a well-cut jacket.

Thanks once again, I’m just an email away whenever you need me!


PS - Your name looks Spanish - Muchos Gracias!"

Thank you for your support example:

"Hey Michael

The other day, you bought a few little accessories from us. I just thought I’d take a moment to say thanks.

In our industry, it’s obvious that there’s a lot of competition. It’s loyal customers like you that keep us at the top of the industry.

Thank you for your ongoing support.


Thank you for your ongoing support template:

"Hi George

I’ve noticed that every few weeks you’re placing an order with us.

Thank you.

It means a lot that you constantly keep coming back to us. We’d love any feedback on how to make you even happier.

On a side note, I can assure you that the packs you’ve been buying from us are some of our most popular even - thanks to your efforts!

All the best


Now you know how to write a thank you note for a wide range of situations!

Remember that you need to customise each and every one specific for your situation, but these should help you out if you’re stuck.

But writing a thank you note doesn’t end there - let’s take a look at how to continue the customer appreciation.

There’s more to customer appreciation than a thank you note

The whole point of writing a thank you note is to make your customer feel as special and as important as they actually are.

And if you’re already sending these notes, you may be already benefiting from an increase in customer loyalty.

But combine a ‘thank you for your order note’ with a few other customer appreciation techniques, and you’ll see your brand’s popularity skyrocket.

So, how else can you make your customer feel well and truly appreciated?

Be Charitable

Pair up with a charity and donate to them. Either a certain percentage of each sale or hold an annual drive to raise funds for them.


By aligning your brand with a charity whose message resonates with your customers, you improve the way your brand is perceived.

Is there something that all your customer have in common? Find a charity that’s relatable to that, and work with them.

If your customer knew that their purchase would help this little guy from N.E.A.D.S become someone’s helper, would they be more likely to buy from you?

I think they would.

Which charities do we like?

A free gift

Every now and then, pick a random past customer. Send them a small gift pack full of freebies.


Your customer has a sense of winning something. Plus it reactivates them and can get you some fantastic social media content!

Encourage more loyalty

One very overlooked metric of selling online is lifetime value.

By creating and implementing a loyalty program, you encourage your customers to increase their lifetime value. Loyalty programs are often cheap to implement but have a very large ROI in the long run.

Give a treat

Selling cookie jars? Surprise your customer with a pack of cookies.

Selling teapots? Surprise your customer with a pack of tea.

See where I’m going here? Surprise your customer by including a free little treat, something that compliments what they bought from you.


If your products come at a tiered level, considering giving out the occasional free upgrade. Does your ‘Model S’ have more bells and whistles than your ‘Model X’?

Give one lucky buyer a free upgrade to the top-shelf version.

Gift cards

From time to time, throw a gift card into a random package. It may be a gift card for your own store, it may be a gift card for Amazon or eBay (since everyone has an account there).

By giving your customer the sense of winning, you’ll help build that rapport with them.

Show the difference

If you’re regularly asking your customers for feedback (and you should be), show them that they’re making a difference.

If you’ve changed the way you operate because of customer feedback, show that to your fans.

Even if a customer didn’t suggest the change, you’ll be saying ‘Hey, I listen to you and because one of you said this, I fixed it’.

Thank you notes and branding

Every brand knows the importance of good quality branding.

You spend a lot of time building your image, your tone of voice, visuals, everything like that.

But when writing your ‘thank you for your purchase’ note, it’s important that you don’t let your branding take over.

While it may be tempting to pull out a bit of paper with the fanciest letterhead and logo on the top, that might not be your best option.

Considering using just a stock standard piece of notepaper. By going the ‘branded’ route, you increase your chances of coming off as a bit of a salesman.

If you really want to push your branding home, throw in a few branded stickers - everyone loves stickers and can find somewhere for them.

4 more tips for writing a thank you for your order note:

1 - Your handwriting is great

Yeah, sure, your handwriting is bad. Everyone’s handwriting is bad.

But that’s where the charm is. If you plan on printing your notes, well then don’t both.The trust is built on your non-perfect handwriting. Go with it!

2 - Keep it short and to the point

You’re writing a thank you note, not a novel. Keep it short and get straight to the point and you’ll keep your reader engaged. Think between 30 and 60 words.

3 - Yes, this will take time

Thank you notes are an investment in your time. If you get hundreds of sales a day, writing for each one may be a bit much. But the point is, that you spend some time each day writing something personal for a select few customers.

This investment will come back with a return in many areas.

4 - You’re not selling anymore

By this point, your customer has already bought from you. It’s your job to now enhance their trust with you by being an open, relatable person.

Don’t spend this time promoting new products or upselling products.  

Summing up

Making your customer happy is a relatively simple process once they’ve bought from you.

But delighting them takes a little more effort. That effort pays off in the form of a bigger lifetime spend and more advocates of your brand.

Therefore it’s safe to say that investing in ‘thank you for your purchase’ notes, as well as customer satisfaction goes a long way in helping your brands’ image.

Do you send out thank you notes to your customers? How do you show customer appreciation?

Let us know in the comments!

The header image is a resource from Etsy.

An Aussie living in Warsaw. Specialising in the field of SEO, digging into analytics and getting graphs trending up and to the right.

Here are important tips for writing a thank you letter to your customer, . A good business thank you letter should be relatively brief and to the.

How To Write ‘Thank You For Your Purchase’ Notes [Examples]

how a customer should write a thank you card

How to Write a Thank You Note

Writing a thank you note doesn't need to be difficult or time consuming. Here's a simple formula that works for any occasion:

  • Express your gratitude and name the gift or action you're writing the thank you note for.
  • Write a sentence or two about how you benefited from the recipient's gift or actions.
  • Conclude by mentioning the next time you hope to speak to or visit with the recipient.

While not required, a well-chosen quote could also add a touching note to your writing and personalize your card or letter even more. YourDictionary has a host of quotes for you to choose from.

Handwritten thank you notes are ideal, but it's now considered acceptable to send an email thank you note for a time sensitive occasion. For example, you would want to send an email thank you after a job interview to make sure your note was received before the final hiring decision was made.

Words to Include in a Thank You Note

There are many thoughtful words and sentiments that you can use to show your gratitude in thank you notes. We have selected a few key phrases that will help you get started with writing a touching, appreciative note.

Thank You Notes for Events

After a wedding, a graduation, retirement or anniversary party, or other special event, it's customary to thank your guests for helping you celebrate. Words and phrases appropriate for an event thank you note include:

  • We are forever grateful that you were able to share our wedding with us and we are so touched by your generous gift.
  • We are so pleased you could join us for Liam's first birthday. He loves his first train set so much. I'm going to send you a cute picture of him playing with it.
  • Thank you for celebrating our retirement with us. We can't wait to get out on the golf course more with you.
  • Happy Holidays! Thanks so much for taking the time to attend our family's Christmas party, we know it's a hectic time of year.
  • You've been there for me in some tough times and I'm so happy you were there to see me graduate. You shouldn't have gotten me a gift but it was so nice that you did and I'll really treasure it.
  • I'm still smiling! I hope you know that Mark and I will never forget the great experience we had celebrating our anniversary with you.
  • We're overjoyed you made it to our event. It was wonderful to see you after so long and we really appreciate you coming from so far away to be there with us.

Hospitality Thank You Notes

When you've been invited as a guest in someone's home, send a thank you note expressing appreciation for this hospitality. Some phrases that would be appropriate include:

  • Thank you again for inviting us into your lovely home. Your hospitality was much appreciated as we're settling into the neighborhood.
  • Sometimes the simplest things mean the most. That wonderful dinner and a comfy bed was very much appreciated after a stressful week.
  • Thanks so much for the great time the other night. We loved seeing your beautiful new home and sampling your mother's famous lasagna.
  • It was such a blessing to be invited to your Thanksgiving Day feast. Thank you for the delicious meal and warm welcome.
  • Thank you for taking me in and feeding me after my surgery. It was such a blessing to not have to worry about cooking and cleaning during my recovery. You saved the day!
  • All I can say is wow! Brunch was absolutely delicious. I only wish I had your talents in the kitchen!

Thank You Notes for a Special Gift

It's always a good idea to send a thank you note for a gift, especially if the gift arrived via mail or the giver wasn't around to see you open it. Some examples of wording include:

  • The cozy blanket you crocheted made my day. I'll be thinking of you every time I'm curled up on the couch watching Netflix.
  • I am so grateful for the lovely floral arrangement you sent after my surgery. Daisies are my favorite flower and the vase is the perfect color to match my freshly painted kitchen.
  • Every time I walk past the breathtaking landscape picture in the hallway, it brings back happy memories of our trip. I will treasure it forever. Thank you!
  • Thank you ever so much for the sweet present. A box of gourmet chocolates was just what I needed to put a smile on my face.
  • We love the beautiful gift you got for us. The serving bowls will be put to good use at our Fourth of July BBQ. I'm looking forward to seeing you there.
  • We love our beautiful new lamp and we cannot thank you enough for your thoughtfulness. It's just what we needed for the den.
  • Thank you for such a special present. The Secret Garden has been my favorite book since I was a little girl and I'm touched that you were thinking of me. You know me so well!
  • I didn't expect to find a huge plant on my doorstep when I got home today! Thank you so much, it's the perfect addition to the patio.

Thank You Notes for Help or Kindness

When someone goes out of their way to help make your day a bit brighter, you can show your appreciation with a heartfelt thank you note. Try using:

  • I am so thankful for the time you took to help with my presentation. You're a wonderful friend and coworker.
  • Thanks so much for taking the time to help with Dalton's science fair project. We're so grateful to have a dinosaur expert in the family.
  • We really appreciate all you have done to help us get set up in our new apartment. Look for your housewarming party invitation once we are unpacked!
  • It was so nice of you to help me out the other day when I couldn't pick up the twins from daycare. We're lucky to have you in our lives.
  • We are forever in your debt for helping us through this tough time. I'm humbled and grateful for your support.
  • I will always remember how you helped me to get this wonderful opportunity. I can only hope that someday I'll be in a position to repay you.
  • Thank you so much for all you have done to help us clean up after our basement flooded. Neighbors like you are a real treasure!
  • You've bent over backwards for me once again. I couldn't ask for a better friend!

Job Search Thank You Notes

A job search often requires several thank you notes. You should send a note after an interview, as well as to thank people who offered you job leads, networking connections, or a professional reference. For example:

  • Our conversation yesterday confirmed my interest in becoming part of your staff. I'm particularly excited by the prospect of being able to develop my own departmental newsletter. Please feel free to contact me if I can provide you with any additional information.
  • Thank you for speaking with me yesterday about the account management position at XYZ Incorporated. I'm confident my education and past experience would allow me to meet your needs effectively. I'm very interested in the opportunity and look forward to hearing from you.
  • I can't stop thinking about the creative approach to project management that you described in our meeting yesterday. Thank you for taking the time to interview me. I may be reached at 555-555-5555 if you need any further information.
  • Thank you for introducing me to Daniel Masterson at XYZ Incorporated. I'm very grateful for the connection and humbled by your support of my job search.
  • Your introduction to Daniel Masterson at XYZ Incorporated is much appreciated. Our informational meeting went very well and I'm excited about the employment opportunities they have available.
  • My interview for the bookkeeping position at XYZ Incorporated went very well. Thanks so much for agreeing to serve as a reference on my behalf.
  • I'm pleased to report that I've accepted an internship with XYZ Incorporated. Thanks again for answering my questions about the field of cloud computing and agreeing to serve as a professional reference.

Additional Resources

YourDictionary has further examples of appropriate words and phrases to use on thank you notes for different occasions:

Use these ideas as a guide to help you create a heartfelt thank you note.

Start writing

Now that you have seen these examples of great ways to start off a thank you note, you are ready to write your own notes after you receive a nice gift, attend a dinner party or interview, or someone helps you. Remember to make the thank you note personal and be sure to mention specifically what you are thanking the recipient for.

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Thank You Notes and Cards

how a customer should write a thank you card

How does your brand say ‘thank you for your purchase’?

Wait, don’t tell me…

‘by giving them a fantastic product’.

That’s what people who don’t truly appreciate their customers say.  

And you don’t want to be one of those brands.

A simple thank you for your purchase note is a great way to show gratitude and delight your customer. Not to mention, you also ensure that you’re remembered for going above and beyond.

Anyone can set up a generic ‘thank you for your purchase’ email to go out when a sale is complete. But genuine personalisation is what makes the difference.

Whether it’s a friend, customer or client, a handwritten thank you note can make anyone feel special.

Combine a thank you note with some branded custom packaging and you’ve got a first impression that cannot be better.

It’s small gestures like this that keep your customers satisfied and buying from you again and again.

In this article, you’ll learn:

  • How to write a thank you note to your customers
  • Why ‘thank you for your business’ is the worst thing to say to a customer
  • How customer appreciation can be one of the best investments for your brand

Let’s take a look at a few reasons why simply saying thanks can bring your brand so many benefits.

Why use a thank you note?

“We must find time to stop and thank the people who make a difference in our lives.”

John F. Kennedy

Many of us wouldn’t be where we are if it weren’t for the help and guidance of others. Even more so when you’re selling a product – your brand wouldn’t be around if it weren’t for your customers.

When your customers know they make a difference to your brand, it empowers them. It increases their emotional investment in you.

How does this benefit you?

Your customer values your brand more and because of this, they’re more likely to buy from you again.

A little ‘thank you for your purchase’ note is unexpected, it goes against the grain of buying something online. 

Traditionally when you buy something online, you pay for your purchase and you get what you pay for.

It’s uncommon that a buyer receives genuine gratitude – that is, something more than an automatic email.

There is very little gratitude in the online shopping realm.

But a personalised thank you note is a guaranteed way to bring a bit of that traditional ‘ma and pa store’ appreciation into your online store. 

Here’s a great example. sell clothing and other gifts aimed at grandparents. Each order is followed up with a little ‘thank you’ note.

Store owner Jordan explains:

‘We saw a massive change in numbers when we started sending out thank you notes. People came back and bought from us again. As we’re trying to create a brand people want to associate with for the long run, this was such a valuable move’. 

The Etsy marketplace is another community where sellers thrive in customer service. They provide fantastic buying experiences for their handmade products.

Many other craft sites encourage sellers to do the same. Sellers find success by adding some kind of personalized, handwritten thank-you.

This makes it easier to get your customer to buy from you again.

In the example below, you’ll see a handwritten thank you note that Amazon Fresh sent a customer.

If Amazon can do something like this to show their customer appreciation, you can do it, too.

In the next section, you’ll see how customer appreciation helps drive more sales. But that’s just one way to drive more revenue on a marketplace.

If you want to discover more tactics on creating a successful Etsy brand, read the following article.

The Etsy Encyclopedia: The best online resource for growing your brand (read now)

Customer appreciation is an investment in yourself

If you’re reluctant to spend the time and effort into sending out thank you for your purchase notes, consider it an investment.

Just like Facebook Ads and other advertisement investments, you can get a good ROI if you plan accordingly. 

Thanking a client for their business pays off in the long-run.

Ask yourself the following?

  • How much money do you spend on getting new customers?

Now, ask yourself:

  • How much time do you spend retaining people who have already bought from you?

By thanking a customer for the purchase, you’re investing time in delighting your customers.

This makes them feel special. 

The end result is your customer having a much higher lifetime value with your brand.

A happy customer is one that will convert easier and may even become a brand advocate.

Unless you send out hundreds of orders a day, taking 90 seconds per note isn’t going to destroy your business.

Let’s take a look at the benefits of saying thank you for your purchase:

  • Increased customer satisfaction
  • Increased customer engagement
  • Increased loyalty
  • Increased word-of-mouth marketing

Basically, everything good for a business comes when you thank a customer for their business.

But let’s expand on these points a little more:

Increased customer satisfaction

How often does a hand-written birthday or Christmas card put a smile on your dial? Your customers have that same ‘aww’ feeling when they receive a ‘thank you for your purchase’ note from you. They’re even gladder they made their purchase with you and talk about your brand to their friends.

Increased customer engagement

Customer engagement means that your customer is paying attention to your brand. The more your customers engage with your brand, the more they are invested in it. Customer engagement is also the main driving force for customer loyalty.

Increased Loyalty

When your customer is loyal, they’ll come back and buy from you again.  A loyal customer is willing to buy from you again and willing to spend more on a single purchase. ‘First impressions last’, so by making your first experience a memorable one, your customer will come back.

Increase word-of-mouth marketing

Social proof is the idea of people sharing pictures of your product on social media pages with their friends. Your well-designed product next to the handwritten thank you note will increase the likelihood of your customer sharing a photo of their purchase on social media.

So regardless of what you sell, the benefits of a simple thank you note are clear.

Let’s take a look at some of the best practices when writing a thanking a customer for their support.

The dos and dont’s of saying thank you for your purchase

There’s a handful of important things to remember before putting pen to paper. But none is more important than this:

Never actually say “Thank you for your business” or “Thank you for your order”.

By referring to your customers’ interactions with you as ‘business’, ‘patronage’ or just an ‘order’, you make them feel like a number, a statistic.

Think about it for a moment – what other phrases sound a little sterile and cold?

  • Thanks for your order
  • Thank you for shopping
  • Thanks for your business

By using phrases like this, you alienate your customer and imply you’re only happy that you have their money.

Rather than a thank you for your business in your note, try:

  • Thank you for your support
  • Your support is much appreciated
  • Thank you for shopping with us


Business = business transaction

Support = relationship

What else do you need to know when writing a thank you for your order note?

  • Be too cynical. Positive, happy and gratuitous vibes!
  • Be genuine in showing gratitude and customer appreciation.
  • Ramble on or go off topic
  • Use appropriate stationery. Not the back of a business card or an overly branded letterhead
  • Use a red or green pen. Stick to blue or black pens.
  • Send the note in the customer’s purchase
  • Go into ‘sales’ mode. A thank you note isn’t the time for that.


Remember: Focus on the thank you itself, not on the materials it’s written on or the potential sale you’ll get.

Below, you can see a thank you note from the team at Xfinity. Nothing branded, nothing fancy, just a plain simple card that says thanks.

But even the most stunning stationery means little if you don’t get your ‘thank you for your business’ wording correct!

Ready to learn how to write a thank you note?

How to write a thank you note

Thank you card wording can be a little tricky.

But luckily, you’re going to see the separate elements you need to use to create the perfect thank you note.

Use the following guide to create a thank you for your business sample letter that you can use over and over again.


First things first, you need a greeting. Always always always use the person’s name.

  • Hi John,
  • John,
  • Hey John,
  • Dear John,
  • Hello John,

Saying thanks

Get the point of the message out as soon as possible.

  • I thought I’d send you a quick thank you note to say hi and thanks for shopping with us. Thank you very much for your purchase.
  • Your support is much appreciated and I’m looking forward to hearing your thoughts on your purchase!
  • In a world full of options, I wanted to take a moment and say thanks for choosing us

Extra personalisation

This is the part of the message that will take you above and beyond – writing something extra personal and specific to that buyer – without getting too creepy.

  • I really hope you’ll enjoy <product name>, as it’s been one of our best sellers and a personal favourite of mine.
  • Your address caught my interest – North Dakota is where I spent a lot of my childhood!

The personalisation in your thank you for your purchase note should be noticeable, honest and relevant in order to really hit home.


Finish things off with a casual yet friendly sign off.

  • Cheers
  • Thanks again
  • Sincerely

Of course, each element needs to be fine-tuned for who you’re sending it to.

A ‘thank you for your purchase’ letter isn’t going to work when you’re trying to thank someone for their business advice.

Take a look at the following thank you for your business quotes to see how all these elements can create the perfect thank you note:

Customer thank you note examples:

Now that you’ve seen the important parts of creating a thank you note, it’s time to learn how to put it all together!

Remember these examples are exactly that – examples. Each note will have to be tailored to you, your brand, your product and who you’re writing to.

Feel free to copy/paste these and use them as your own thank you note template!

Thank you for your purchase note example for customers:

“Dear Mike,

Just thought I’d send you a quick note and say thanks for shopping with us. The products you’ve bought – beard oil and shampoo – are a killer combination. I’d love to know what you think.

Once again, thanks for choosing us, if you’ve got any feedback, I’m just an email away.


-Phil “

Business thank you note example:

“Dear Peter,

Our recent conversations have made me feel more in control and comfortable with the direction of our brand. Thank you so much for your help.

We’re looking forward to working with Sublime Manufacturing for the foreseeable future.

Bring on 2018 and go Wildcats!


Thank you for shopping with us example:

“Hey Crystal,

I just saw that you’ve recently stocked up on some of our products. Thanks a lot, I’d love to know what you think of everyone once you’ve had a chance to try it all!

Also, for being such a great first-time buyer, here’s a little something extra: Use the code CRYSTAL15 to get 15% off your next order with us.

Thanks once again, looking forward to hearing your feedback!



Thanks for your order example:

“Dear Paul,

Thanks a lot for placing an order with us. You’ve picked one of my personal favourite shirts. It’s my go-to formal shirt and looks great with a dark coloured sports jacket.
I’d love to hear your thoughts once you’ve got your hands on it!

Thanks once again!


Thank you for supporting our business example:

“Hi Mike

Just following up on your recent purchase with us. 

There are plenty of brands out there that do something similar to us, but we’re ecstatic that you’ve decided to choose us.

Thank you for your support!


Thank you for your continued business:

Hey Steve,

I just wanted to take a moment of your time to thank you for continually choosing us. A recent look at the books proved that your guys are one of our most frequent (and loved) repeat customers. 

I’m looking forward to more of this in the future.


So now that you know how to write a thank you note for a variety of situations, let’s take a look customer appreciation beyond the note!

Customer appreciation is not just a thank you note

Perhaps you’re already seeing the benefits of sending a thank you note.

If so, take your game even further by doing something else to bring value to your customer!

  • Every few months, send a gift pack to a random customer (Great idea for Social Media!)
  • Surprise Upgrade – The element of surprise exponentially increases customer happiness. Randomly send a customer a more expensive version of their purchase.
  • Send a treat. Is there a product that compliments your own product range? Pick a lucky customer or a regular buyer and send them something that complements your own products. Or cookies. Everyone loves cookies.
  • Show that their feedback is valuable. If you’ve just changed the way that you operate because of feedback from your customers, be sure to let them know.
  • Loyalty program – Lifetime value is the most important metric to follow in ecommerce. Creating a loyalty program to keep customers coming back is one of the best investments for a small brand.  
  • Send Gift Cards – Everyone has an Amazon account. Throw a $10 Amazon gift card in with a random purchase every few months. Just another way to surprise and delight your customers.
  • Be Charitable – People like brands who give back to the world. Align yourself with an environmental or social charity and donate a percentage of funds to helping a bigger cause. Some of our favourites?

Other things to remember when writing a thank you note

This will take you time, but not a lot

As mentioned earlier, you will need to invest some time if you’d like to send a thank you note to every customer.

But that time spent delighting your customer is an investment that will see them coming back and buying from you again.

Once you have your generic ‘thank you for purchasing’ note established, you will spend less and less time writing.

Make it short and sweet

What makes your note special is that it’s quick and to the point. Less than 50 words is an ideal way to push the love home quickly.

It’s the thought that counts

Don’t forget that the point of this is to build a relationship with your customer. Being too sales-ey is a major turn off. Avoid using branded letterheads if you really want to get that ‘authentic’ vibe!

Messy handwriting adds character

No one is ever happy with their handwriting – that’s a fact. 

You’ve no doubt heard people say ‘I can’t write on the card, my handwriting is awful’. 

But when writing thank you notes for your brand, imperfect handwriting is what’s important. It’s the handwritten part that adds character and charm.

Thank you notes – What else?

If you’ve spent a lot of time and effort on your branding, you’ll probably have some fancy letterheads or some kind of branded stationery.

But rather than jumping straight toward the fancy letterhead, consider using just a simple piece of notepad paper.

You’re trying to build a relationship here, and if your attempt at building that relationship is branded, well, it’s a little too ‘sales-ey’!

If you’re certain that you do want to put in something branded, consider a few branded stickers.

Take a look at the example below to see how Buffer gave us some real customer appreciation!

Buffer send out a little thank you pack to anyone that’s involved with their #bufferchat and sure enough, we got our pack, too!


It doesn’t take a lot of effort from you to make your customer smile. In doing so, you’ll delight your customer and cement a place in their mind as a great brand to be involved with.

Going out of your way to make your customer feel appreciated is something worth investing in!

Do you regularly send out thank you notes with your purchases? Leave a comment below to tell us what you think of the concept!


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Phil Forbes

Bearded Australian living in Warsaw, Poland. Content writer and marketer for Shoplo, who enjoys helping and watching small ventures start, learn, grow and thrive. I love my dog, Star Wars, heavy metal and my girlfriend - in no particular order. Find him on Twitter @philbilly86

Perfect Thank You Notes: advice and examples to grow your business. Write the perfect notes to customers, partners, and friends.

7 Sample Thank You Notes for Business

how a customer should write a thank you card

We all want to feel appreciated, and your customers are no different. In fact, according to research conducted by the Peppers & Rogers Group, up to 60% of customers will stop dealing with a business that they feel is indifferent to them.

So how can you make your customers feel appreciated? Believe it or not, a simple customer “thank you” email can go a long way in creating a positive customer experience and brand perception.

In this article, we’ll go over the five key factors that contribute to a successful “thank you” email.

5 tips for writing a customer “thank you” email

1. Know the purpose of the email

You should never write a “thank you” email without clearly knowing its goal. Not having a clear purpose in mind will lead to unclear messaging and a generic sounding email, which is the last thing you want.

The purpose of your thank you email can range from:

  • Thanking someone for being a long time customer.
  • Thanking them for getting started with your product or service.
  • Thanking them for a referral.
  • Thanking them for giving feedback.
  • Thanking them for their patience during the troubleshooting of an issue.

And the list goes on.

Different situations require different ways of showing appreciation, which is why you can’t start writing an email until you’ve solidified its purpose.

2.  Humanize the message

A great “thank you” email has to sound like it actually came from a human being. We all receive blast emails from brands, and your customer service email has to stand out amidst all of that.

Here are some ways to humanize your customer “thank you” emails:

  • Send the email from a representative of the company:Use the email address of a person in the company rather than the generic and all too common “No reply” address.
  • Express emotions in the email:Showing emotions in your email is the easiest way to prove to customers that they are in fact hearing from a real person. Make sure your emotions align with the customer’s experience. For example, if the customer just reached a major milestone with your business, tell them how happy you are for their growth. On the other hand, if a customer is annoyed with your brand due to a recent issue that needed to be resolved, acknowledge their patience during a frustrating time.
  • Keep the email informal: In your “thank you” email feel free to use emojis, if appropriate for the audience. and if your customer uses slang, you can use it too. It’s even okay to include a joke or two to lighten up the mood.
  • Don’t try to sell your products or services: There’s no faster way to come across as insincere than pitching your business. These emails are all about appreciating the customer.

Below are two examples of customer “thank you” emails that kick butt at providing a human touch. 



3. Personalize the “thank you” email

Your “thank you” email will be even more effective if you think in terms of the individual and not a group.  You have to ask yourself: “How can I make this more relevant to each of my customers on a personal level?”

There’s a reason personalized emails have higher engagement rates. People want to feel like your message was meant for them.

Thankfully with today’s technology personalization at scale is easier than ever before.

Here are a few ways to personalize your customer “thank you” emails:

  • Include the customer’s first name in your greeting.
  • Send your customer a relevant gift to show your appreciation.For example, you could send a discount for the plan they’re on or office stationery with your company’s branding.
  • Get specific about what you’re thanking them for.If they gave a review, include details about the review and how their individual contribution helped. 
  • Send emails on dates relevant to the customer. For example, you can send them a “thank you” email on their birthday or on the anniversary of when they became a customer. 

4. Thank them again

After you’ve passed along the desired message, thank the customer again at the end of the email. It’s a great way to show that you value their time and input.

A simple “Thank you again for your [support, feedback, patronage, etc.]” is more than enough.

5. Give customers an opportunity to respond 

In your emails, you should always give the customer a chance to continue to the conversation.

Let them know that your support is only an email away. This prevents the email from being one-sided and it’s also a great chance to engage with your customers and gather their feedback.

Here’s an example of a “thank you” email from one of our customer support reps. Notice how he ends the email with an opportunity for the customer to continue the conversation if needed.

Showing gratitude is one of the easiest ways to improve customer satisfaction. A great “thank you” email is personal, clear, and expresses gratitude toward the customer. 

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WATCH THE VIDEO ON THEME: How to Write a Thank You Note Tutorial! - The Intern Queen

Here we lay some ground rules for writing the ideal thank-you letter to a customer , with a few suggestions to make it extra special. Why Should.

how a customer should write a thank you card
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