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Thank you letter for restaurant customers

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Thank you letter for restaurant customers
May 29, 2019 Kids Thanks 2 comments

You may simply write a card or note thanking them for their business. customers of my restaurant to visit again, can u help me madam plz.

Customer Thank You Letters To Improve Business Relationships

Sending Customer thank you letters can give you

a real advantage over your competitors.

These days, consumers routinely receive automated voice mail and email messages from the businesses who serve them.

Most of these get little notice.

But handwritten thank you notes get customers' attention.

They allow you to make a more personal connection with them.

Making this kind of connection with customers will often lead to increased business and referrals.

Not a bad return, for the price of a piece of stationery, a stamp and a few minutes of your time.

Below you'll find several customer thank you letters that you can personalize for most any business client.

Customer Thank You Letters

Dear Ms. Morrison:

I just wanted you to know that we truly enjoy working with you and feel honored to be your chosen (type of business) ex. (dry cleaner).

Your business is much appreciated, and we will do our very best to continue to meet your (type of service) needs.

Your continued patronage and suggestions are a vital part of our growth. And for that, we are most grateful.

Thanks again! We look forward to serving you for many years to come.

Best regards,


Dear Mr. Bretton:

It has been a pleasure taking care of your (pet, lawn, dental needs, etc.) for the last five years.

The growth we’ve experienced over the years is because of customers like you, who faithfully support our business.

We appreciate your trust, and we’ll do our best to continue to give you the kind of service you deserve.

Thanks again, for your business.


More Customer Thank You Letters


Dear Mr. Thompson:

We appreciate your recent order for the (name of product)
(ex. Samsung SCX digital copy machine).

We value your trust in our company, and we will do our best to meet your service expectations.

Rest assured, with its (include a few product specs), your (name of product)
will help to increase the productivity of your staff.

Your purchase also includes (______________) (ex. a standard 90 day warranty) should a problem arise.

Thanks again, for your order. If you have any questions, please don’t hesitate to call me.


Dear Ms. Carlysle:

Thank you for taking the time to tell us why our service failed to meet your expectations.

We value your business, and would like to address your concerns as quickly as possible.

I understand your frustration, and I sincerely apologize for any inconvenience we have caused you.

Please know that I will personally be handling your case, and will be in contact with you on a regular basis, until this issue is resolved to your satisfaction.

It is my goal to restore your confidence in our company by solving this problem and preventing it from happening again.

Thank you again, for your honest feedback. I hope to have the pleasure of serving you again in the future.



Dear Ms. Williams:

We are pleased that you have chosen our showroom for your furniture purchase. We hope you are enjoying the convenience, quality, and affordability of your new futon.

Isn't it nice to have a piece of furniture that is actually two pieces in one? Even in limited space, you can offer your out-of-town guests a comfortable place to sleep.

Your new futon comes with a special one-time offer. As a special gift of thanks to you, we have ordered four beautiful throw pillows in accenting colors to your futon. They have now arrived and are ready for pick-up. Drop in any time this month to get them.

And, were you aware that we also sell coffee tables? A new shipment in many beautiful colors and elegant styles has just arrived.

I'd like to personally invite you to come and see the selection. I'm sure that we can help you find the perfect table to match your futon.


Want more customer thank you letters?

If so, check out our customer appreciation notes page.

For notes you can use in your business, please see our business thank you notes page .

If you need a quick phrase for a client thank you card, you'll find plenty of them on our business note thank you phrases page.

Return from Customer Thank You Letters to Thank You Note Examples and Tips Home

Read our tips on writing the perfect thank you letter for customer feedback, and use our email templates to respond to either positive or negative.

8+ Thank You Note For Dinner – Free Sample, Example, Format Download

thank you letter for restaurant customers

A single Thank you email is crucial to increase user engagement and brand loyalty.

Nevertheless, they remain largely underestimated and untapped.

Why is that?

BONUS:Free Thank You Email Tips for You!

Most businesses are missing out on ways they can reach out to their users and say “Thank you”.

Before we delve deeper let’s answer some basic questions! Skip question? Click here!

What is an automated Thank you email?

A Thank you email is a type of auto-generated email that is used strategically by businesses to establish special and/or personal customer relationships.

Why You Should Set up a Thank you email?

Depending on the type of automated Thank you email, it is always great to hear from a business one just purchased from, subscribed to, or engaged with, in a way.

Essentially, these emails increase interaction potential between businesses and customers/users/visitors, etc.

As a result, they can help boost brand loyalty across audiences automatically, without compromising on personalization, whatsoever.

When to send an automated Thank you email?

There are more occasions to say “Thank you” than most businesses imagine.

Below, we present a massive compilation of 25 occasions a business can send out an automated Thank you email.

It should be clearly stated, whatsoever, that, depending on the frequency of newsletters per business, the “recommended” number of “Thank you” email subtypes should vary.

In other words, automated “Thank you emails should make up no more than 20% of a business’ overall email marketing communication.

On occasion, this percentage could fluctuate to accommodate current needs (e.g. seminars, trade shows, etc).

Every type of a Thank you email

How many reasons to be thankful for could there be for a business, in the first place?

That is what we asked, too, and after we did some research, this is what we dug out of our inboxes:

1. Thanks for signing up/ joining us

This is the quintessential Thank you email.

Whatever you do, make sure you set this one up before any other type.

When someone registers for your product/service, they engage with your business.

This is why you should be there on Day 1 to thank them for signing up or joining you.

Use this email as an opportunity to say something that does not require further action from them.

That is, your entire communication is primarily built on what you need your users to do: e.g. purchase, browse, or update their contact details.

It is both exciting and satisfactory to receive an email every now and then that simply thanks to the recipient for something.

Better yet, receiving an email that gives back to you on top of thanking you is an even more pleasant surprise.

At the beginning of your joint journey with your customers, make sure that you thank them for being there.

This will help extend the engagement level the user experiences upon registering.

Essentially, automated Thank you email helps you maintain those high open rates and click-through rates.

2. Thank you for signing up- you haven’t started [shopping] yet

Suppose that you have already sent a “Thanks for signing up” email.

In case some of your users have not taken action within what you consider a reasonable time period, send them this type of automated Thank you email.

What this does is thank users anew and at the same time, it offers to help them take action.

You can use this automated Thank you email to offer a discount coupon with a clearly stated expiration date.

This will motivate subscribers to engage with your page.

If it doesn’t, then this could trigger a Re-engagement drip campaign to reactivate users.

3. Thanks for becoming a member

Do you have multiple newsletters?

Has a user requested access to a specific service or group?

What a great occasion to thank them for joining the particular group and in your doing so, welcoming them.

In this type of email, you can explain to the new user what their potential in this group is, how they can get around, or how they can make the most of their new sign-up.

4. Thanks for sharing

You create content on a regular basis and share it across your channels.

Some of your subscribers will not open your email, some of them will open it but not click through it.

Another segment of your audience will engage with the CTA buttons in your email and a small, golden percentage of your audience will share them or forward these to friends.

This is the kind of users/subscribers you want to hold on to these are the most enthusiastic users of your business, your true brand evangelists.

Even if they are not so, their sharing your content means they appreciate your content.

This kind of Thank you email could trigger an automation that keeps track of total shares made by a user and ultimately reward them.

Once they have shared content more than 5 times in say, 6 months.

5. Thank you for registering for our event

Are you holding an event, e.g. a webinar or seminar?

Make sure you don’t get double-registrants by sending a confirmation email to those who just registered on the spot.

Make your event registrants a part of your leading team and invite them in throughout the process.

Don’t have people second-guessing whether they registered or not. Send an email right away.

Upgrade tip: It would be a great idea to funnel registrants further down by setting up an automated email sequence.

This would serve as a series of reminder emails or sneak peek emails, with content ranging from

“Save the Date” to “Here’s a backstage sneak peek” during the days counting down to launch date.

6. Thank you (on a special day)- e.g. Women’s day

Throughout the year, there are many special days celebrating members of society whose outstanding contribution has benefited our lives.

Depending on your brand personality or corporate values, you may want to send out a newsletter saying Thanks!

As a case in point, BuzzFeed, on the occasion of Women’s day earlier this year, sent out an email titled “Thank you” and featured the following article:

7. Thank you for dropping by

If you participated in a trade show or other type of expo, be sure to send out a newsletter to those who dropped by your booth.

You might want to slip in a photo as well, as this will jog people’s memory faster.

Also, you can use this Thank you email for those who dropped by your cafe or restaurant, as in the example below:

8. Thanks – here’s an offer for you

Let’s say that you posted an awesome content upgrade that many people signed up for.

Now, these users were 100% engaged to get the upgrade.

Once they did, though, their engagement plummeted.

So, to grow that lead organically while there’s still time, it’s best you try to engage them anew with a tempting offer.

Make sure you send them a “Thank you for downloading our Black Friday cheat sheet” email.

Then, follow it up with a “Thanks – here’s an offer on our Black Friday growth hacking course!”

9. Thanks for the referral

Word of mouth is arguably one of the most powerful ways to promote a business.

And cost-efficient, for that matter.

Now, you can track which users referred their friends to you and grant them both a discount or other reward.

10. Thanks for shopping/ for your order

Arguably, one of the most common Thank you emails is the one that reaches users right after they purchase.

To such an extent is this type of Thank you email common, that even customers expect to receive one.

And with Thank you emails claiming their spot among users’ perception, you can’t afford to fall behind.

In customer relationship matters, you are not competing against same-industry businesses.

You are competing against everyone out there in the market, doing things, selling, growing.

You need your business to be among those which drive changes, not the ones driven by change.

And this is becoming an increasingly easy task with email marketing automations.


11. Thanks for being part of our community/ anniversary

Whether this is your company’s two-year anniversary or simply a random day (or Thanksgiving!) share your gratitude with your community.

This is an email that is not intended to make you any money.

Bear in mind that not everything you do has to bring money back.

There is a great range of benefits your actions can harvest which are not expressed in dollars.

There’s a lot more currencies out there.

One of these, and a far-reaching one, is that of brand loyalty.

As you grow bigger, you want your audience to grow with you, not out of you.

It’s the little things that you share with your audience that help you build a relationship with them.

It’s no different than it would be in real life.

You still own a business, you still sell to real people, only the environment changes.

And since you can’t treat them to a slice of cake on the anniversary day, send them a sweet offer or other giveaway that should please them!

If your business is making a change, make sure you communicate that across your audience.

This would also work for charities and NGOs which could communicate what they have accomplished within X amount of time.

12. Thanks for your support

Your business held this major event for the first time, or organized an avant-garde exhibition of sorts.

You reached out to your followers and they were there for you.

Now, you are thanking these special people in your own way for the support and trust they put in you.

13. Thanks for your feedback

Sending out customer happiness surveys regularly is a good practice for every business.

This enables them to get a good understanding of their users’ experience with the brand and make improvements accordingly.

You can ask your users for feedback on their website navigation experience, online shopping experience.

Additionally, you could ask how their experience was with the available payment options, after-sales service, customer support, or fast delivery.

When it comes to actually getting feedback, nothing should be taken for granted.

You should not expect frustrated users to go into the trouble of articulating their stress with your business.

However, those who do articulate it, should be hearing back from you.

Set this type of automated Thank you email to go out as soon as they click “Submit” on your questionnaire.

Then, design the proper follow-up for every feedback case, whether personalized or automated.

14. Thank you for always reading our emails

There are all sorts of engaged users out there, so why not try to reward more of them?

There’s a percentage of people who swear by you, always read your email, always engage with the content you send out.

Why not get back to them for a change?

If having your emails read is important to your business, then make sure you thank them all!

Of course, keeping track of these actions manually and consistently is unfeasible.

So how about setting up a Loyalty sequence?

A loyalty sequence is an automation that keeps track of a specific action (e.g. email opens). Once the count reaches your designated mark (e.g. 10 email opens in the past 30 days),

the users who satisfy your criteria get this Thank you email.

15. Thank you for checking us out/ keeping an eye on us

Similar to the aforementioned type, you can set up an automation to reward frequent visitors to your website or a specific product category.

This email could also come with a special discount coupon for their first purchase.

As a result, you can increase your chances of conversions and keep your open rates growing uninterrupted!

To do this, simply customize the Loyalty sequence template in your Moosend account to keep track of  times your users browsed a specific page, any page, a product category on your site, and so on!

16. Thank you for choosing us

There are a plethora of viable alternatives out there in literally every industry and service or product.

Thus, sending out a “Thank you for choosing us” email is not to be overlooked.

But just because they chose you this time, does not mean they are not considering other options.

To protect your users from experiencing any kind of cognitive dissonance in the future, use this email to highlight the benefits of using your service or product.

More specifically, cognitive dissonance is explained as discomfort resulting from two clashing beliefs.

By sending out a benefit-oriented email, including, say, a price match guarantee, your customers rest assured that they can trust you with their shopping.

And there is no shorter way to referrals, other than word-of-mouth!

17. Thank you for booking

In the case of transport companies, booking is not the same as traveling.

You see, a booking is subject to change, therefore the actual trip might or might not take place.

Instead of having to wait until after your trip has taken place, what better occasion to thank your customers for choosing you other than the very moment they paid for their seats?

Use this type of Thank you email to provide your users with useful information for their flight/journey/trip, as well as check-in details, or cancellation and refund policies of the company.

This kind of convenience and user experience will reflect right back to your company!

18. Thanks for downloading

Those of you offering content upgrades on your website or blog, you might want to set up a “Thanks for downloading!” follow-up email to those who interacted with your content.

This will show users that their engagement with your page does not go unnoticed.

You might also want to keep track of their total number of downloads to send out exclusive or premium content, offer them additional discounts or access to offline events!

19. Thank you for attending the webinar

People signing up for your webinar or event is one thing, but attending it is another.

Most webinar platforms have this option built in: at the end of the webinar, an email goes out to everyone who activated their links.

Seize the opportunity to Thank them, maybe even quickly recap the content of the seminar, and share an email address where they can reach you for further feedback or questions.

Be there for your customers and be ready to interact at all times!

20. Thank you for your payment

Even in this time of tech-savviness and advancement, online payments –when not accompanied by a confirmation email– come with a certain feeling of unease.

But confirmation emails are boring. So why not dress your payment confirmation email up in a “Thank you for your payment” outfit?

This will turn the automated Thank you email into a case about the recipients themselves; the value returns to them.

They are being thanked, rewarded for something that they did – which really was of benefit to you, too.

21. Thank you for registering your product

Another opportunity to reach out to your customers is when they register the product they purchased from you.

Connecting a product with your database is important, especially if more of your promotional or other actions rely on it, too.

This also makes a great

22. Thank you for applying to join […]

Imagine that you are holding a contest for a very special event, with only a few people getting in.

Or that you run a private club or group that only approves certain customer requests to join.

To avoid the implications a negative reply could have on brand perception and public image, you should always make sure you send a “Thank you for applying to join…” email.

Particularly for events which are on a first-come, first served basis, this type of Thank you email is rather indispensable.

23. Thank you for traveling with us

The equivalent of “Thank you for traveling with us” in everyday life is “Thank you for shopping”.

This could be used by transport services such as Uber, airline companies, trains or passenger ship companies, at the end of the trip.

In other words, transport companies could send out an automated Thank you email with a “We look forward to welcoming you on board” line.

Additionally, they could complement this email with a discount coupon for their next purchase, or a referral link to share with a friend of theirs.

24. Thank you for your contributions


Companies which rely on user-generated content need to keep users inspired.

Therefore, they employ positive reinforcement among their users through the timely use of automated Thank you emails.

By rewarding positive user behavior, these companies manage to see it repeat itself in the future.

The Pavlovian theory (i.e. classical conditioning) has proven that applauding behavior serves as a motivation for the behavior to recur.

25. Thank you later email

This particular email is slightly different, but we don’t see how it would not be a good fit.

Instead of thanking your subscribers, spark up excitement.

Let them know right from the subject line that they will be thanking you in a little while!

All you have to do is make sure that the content you are sending out is carefully targeted and focused on the segment’s preferences.


That concludes our massive list of thank you email suggestions you can use today!

You can easily set up those with Moosend, and do not forget that we have a FREE forever plan where you can test all those thank you emails!

WATCH THE VIDEO ON THEME: How to give great customer service: The L.A.S.T. method
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25 Ways to Appreciate Your Customers with a Thank You Email (2019)

thank you letter for restaurant customers

Thanksgiving is just around the corner. So it’s time for business owners to give thanks for their customers, clients, team members, partners, and anyone else who made an impact on operations this year. In preparation for the holiday, you may want to compose a quick message to people who have impacted your business in the past year, giving thanks and wishing them a happy holiday.

Thanksgiving Messages for Businesses

If you’re not sure where to start when crafting this message, here are some examples of different Thanksgiving messages for businesses to consider.

Share a Simple Thanks

Thanksgiving is a time for gratitude. So in any message, it’s important to say thank you in some way, whether you’re speaking to customers or those involved with the behind-the-scenes of your business. Share your appreciation in a quick social media post, an email or even a photo or video post.


1. Thank you so much for your patronage this year. We’ve truly enjoyed serving you!
2. We’re thankful for all of our customers/clients! Thank you for being a part of our journey this year.
3. We have so much to be thankful for this year, most of all YOU!
4. This is the time of year for sharing what you’re thankful for. And our customers are at the top of our list.
5. On this Thanksgiving, we want to share our genuine appreciation for you. We wouldn’t be where we are today without you!

Offer a Longer, Heartfelt Message

Longer messages are perfect for businesses that have small teams or work closely with clients. It gives you the opportunity to share a few different sentiments and really drive your point home. It also allows you to personalize the messaging a bit. You can use these examples as a starting point and then add some more personal details to make your message stand out for clients or team members. Share these messages in a blog post, email newsletter or even a handwritten letter. You could also create a video of you speaking the message directly to customers.


6. Dear valued customer: This Thanksgiving, we want to share our genuine appreciation with you. Without you, we would not be where we are today, and we’re so thankful for all of your support throughout the year. We hope you have a joyous holiday and we look forward to serving you again.
7. Dear [name]: I’m so thankful for the opportunity to serve you this past year. I’ve genuinely enjoyed working with you and getting to know you. Thank you for being a wonderful and supportive client and for all you do to support my business. I value our relationship and look forward to the opportunity to continue serving you.
8. We’re thankful for wonderful customers like you this Thanksgiving. Our team has really enjoyed serving you this year, and we wanted to share our heartfelt appreciation.
9. To our valuable team members: We’re so thankful for all you’ve done for our business this year. All of your hard work and dedication has helped us reach so many of our company-wide goals for 2018. On this holiday, we want to make sure you know how much you’re appreciated as a member of our team and how much we value you. Have a wonderful holiday with your family and loved ones and we can’t wait to see what our team can accomplish together in 2019.
10. This Thanksgiving, we want to share a sincere “thank you” to every member of our team. Thanks for making this a model workplace and for all you do to keep our company moving forward. We’ve had a great year, and you’re such a big part of it.

Wish Everyone a Happy Holiday

Sometimes a simple “Happy Thanksgiving” goes a long way. With this type of greeting, you might consider adding it to a festive image or at the end of a video. You can share this type of post on social media or even turn it into an actual card. It could also make for a perfect visual for blog posts or email newsletters that feature longer messages as well. You could also share text-only messages on Twitter or other short-form platforms.


11. Happy Thanksgiving! We hope you have a wonderful day celebrating all there is to be thankful for.
12. Here’s to another year of giving thanks for all of the wonderful blessings our team has experienced.
13. Wishing you a happy and festive Thanksgiving with all your family and friends!
14. Wishing you and your loved ones a joyous and gratitude-filled holiday!
15. We hope your day is filled with love, laughter, and gratitude. Happy Thanksgiving!

Photo via Shutterstock

More in: Holidays

Name of the person you are writing to. no refund letter to customer template sample,no Complaint Letter Concerning Restaurant Service - Free download as Word Doc . . Sending Customer thank you letters can give you.

5 Ways to Use Language to Thank Customers

thank you letter for restaurant customers

Picture this: You arrive home to the joyous surprise of discovering a handwritten card — real mail! — hidden amongst the mound of daily junk mail. Woohoo!

We are card-carrying members of the Snail Mail Fan Club and we suspect you are, too. For the small amount of effort a handwritten thank-you note takes, it’s amazing the extent to which you can brighten the recipient’s day by sending one — and if that recipient happens to be your customer, the indisputable return on investment you’ll see when you thank your customers.

So from one Snail Mail Lover to another: Go ahead. Make your customer’s day.

The ROI of thank-you notes

If it feels icky to acknowledge the ulterior motives behind showing gratitude, remember that you’re running a business, and without your customers, you wouldn’t have a business to run. Of course you appreciate them, and want them to return and recommend you. Handwritten thank-you letters are a proven (and relatively painless) way to go about earning customer loyalty.

In one experiment that aimed to increase personal contact between troubled youths and the case managers helping them, the case managers and their supervisors received weekly thank-you cards sent from the homes they visited. These thank-yous prompted an increase from 43 percent of youths receiving a weekly visit to 78 percent. When the thank-you cards stopped, the visits dropped back down to 50 percent.

In another experiment, the staff of Donors Choose, a platform that allows givers to fund the public school classroom projects of their choice, sent hand-written thank-yous to half of all recent first-time donors — the other half didn’t receive a note. A whopping 38 percent of people who received a thank-you note were more likely to give again. The organization now works handwritten thank-you notes into their business model, since donors who opt in to receiving “those sentimental, hand-crafted, physically mailed, personalized collections of gratitude” increase their average annual donation amount by $41, which translates to more than $3 million in additional donations per year.

As Robert Cialdini explains in his bestselling book Influence: The Psychology of Persuasion, the principle of reciprocity is a powerful motivator. By nature, we don’t like to feel indebted to others, so if someone gives us something, we’re wired to give back. When customers receive a token of appreciation as heartfelt as a handwritten thank-you note, they feel compelled to return the favor — ideally with repeat business, and public advocacy of your product or service.

Thank-you card do’s and don’ts

Here are a few reminders to ensure your efforts reap the most positive response possible:

  • Don’t use red pen! It’s the equivalent of sending a “shouting” email in ALL CAPS. Blue or black ink is ideal. But if you’re a purple glitter gel pen kind of person … well, your sparkly message will probably make your customer smile.
  • Do use note cards or stationery that reflect your business. If you’re a vet clinic, keep it playful with paw-printed cards. If you’re an architectural firm, reflect your image with minimalist, artful cards. A postcard does the trick, too.
  • Don’t make excuses for your handwriting! “Good” penmanship is overrated — as long as your note is legible, that’s what matters. Your handwriting is unique, which makes a personal note feel even more special and “real” to the recipient.
  • Do respond in a timely fashion. It’s called “snail mail” for a reason, but it’s best not to wait so long that your customer forgets having done the thing you’re thanking them for.
  • Don’t include anything overly business-y or self-promotional, like coupons or business cards — the point here is to convey genuine gratitude, not to promote your business (that happens as a natural side effect). Stickers are A-OK, though.
  • Do showcase your company’s personality! If smiley faces and emoticons (or cat doodles, or a crayon drawing from your kid, or …) are in line with your brand, by all means, have at ’em. Mat Patterson and Emily Triplett Lentz attend a thank-you-note-sending party at Help Scout HQ
  • Do include a little something extra when the situation merits it! Send a token of appreciation along with your note. Depending on the occasion, we send a book, stickers, a T-shirt or even baked goods.
  • Don’t be tempted to mimic Someecards’ witticisms in the content of your card. In case you’re not familiar, their e-cards have zinging one-liners we often think but aren’t supposed to say out loud, such as:

Funny, yes … but probably not appropriate for your customers. Instead, follow this simple thank-you note formula:

5 components of a killer thank you note

  1. Greet your customer by name.
  2. Express your gratitude, clearly stating why you’re sending the note.
  3. Include details about why enjoyed your experience with this customer … this is a prime opportunity to be specific and thoughtful.
  4. Repeat your thanks.
  5. Close with a signoff (Best, Yours Truly, Kindest Regards, Warm Regards, Cheers, ♡ — or whatever feels right for you and your company!) and sign your name.

Here’s several examples:

Dear Christine,

I just noticed you’ve been a Help Scout customer for FOUR YEARS. Wow! Thank you for sticking with us for so long, and for all the feedback you offered when we were beta testing the Plus Plan. I hope it’s working out for you — and you know if you have any questions we’re always here! Thanks for always being such an awesome customer.


Mo at Help Scout

Hey Arthur!

Thank you so much for bringing your whole team onboard with Help Scout while you were testing out different help desks. Your advocacy means the world to us, and it was a true pleasure working with your team during the process — you even inspired us to make a fix that improves our product for thousands of other people! We’re so stoked you’ve chosen Help Scout — thanks for giving us the opportunity to grow with you. See you at SupConf next spring! :)


Tim and Your Friends at Help Scout

Hi Abby,

Thanks for joining the webinar this week, and for your thoughtful comments about the role of customer support in cyber security — I’ve always admired how you and your company are real leaders in that space. I know you’re working with Neil on an upgrade from the Standard to the Plus plan (that’s fantastic, congrats on your team’s growth!), but please always let me know if I can be of any assistance too.


Mat at Help Scout

p.s. You mentioned your son collects stickers so I threw a few in the envelope for him … here’s hoping they go in his sticker book and stay off the walls this time. ;)

It’s a fairly simple formula: use their name, say thanks for a specific reason, and sign off with sincerity. That’s it!

Choosing your stationery

Need help shopping for the right thank you card? We’re fans of the personalizable thank-you cards and stationery at Pinhole Press. Use your company’s logo, or that cute group photo from your last team retreat.

We also adore the truly special pop-up cards from Lovepop. This 2015 Shark Tank winner creates beautiful 3-D creations that, at $8-$13, are more gift than card.

If you like more creative control, you can print your own custom-designed cards and envelopes — that’s what we do here at Help Scout. If you choose to create your own stationery, work with a designer who’s familiar with the printing process and can provide advice on card stock, dimensions and the various printing options available (depending on your budget).

Our note cards are printed by Mama’s Sauce on 100-lb duplexed cover stock with plain white matching A2 envelopes. Embossing, debossing, foil stamping and letterpress are all fun things if you have a bigger stationery budget.

Is it cheating to use thank-you note apps?

If you have more cards to send than you have people/time to handwrite them, one of the following options is certainly better than nothing at all!


Postable prints your custom message in one of its patented handwriting fonts on its 100% recycled cards, and stamps and mails the cards for you. Your customers might be able to tell the “handwriting” isn’t real, but the prices are reasonable enough ($1.25 per card for 10 or more cards) so we advice to order a couple, especially if you want to keep your message detailed and personal.


Handwrytten’s robots (yes, actual robots) “handwryte” your custom message in real ink. Prices start at $3 and include postage.


FeltApp lets you scrawl messages on your iPhone or iPad in your own handwriting (although anyone who’s ever written on a screen, even with a stylus, knows it can be tricky to replicate pen-to-paper writing). Choose a photo from your own library, and trace your message and the address (even the envelope is handwritten). They take care of the mailing. The price is $3 per card, or $1 more for international shipping.

A gesture well worth the time

You can exhibit sincere gratitude in a well-worded email, but there are many occasions when you should make the extra effort to mail a real note.

Sending personal thank-you notes for every transaction or special occasion isn’t necessarily always scaleable, and the ROI on acts of kindness can be tricky to justify in a spreadsheet. Extending sincere, old-fashioned gratitude, however, has an esteemed place among other high-touch practices that don’t scale — but that still work.

Thank-you notes keep a line of communication open between you and your customer, and they keep your name in their mind.

Free PDF: 25 Ways to Thank Your Customers

Ready to turn customers into advocates? Download this handy guide to building a loyal customer base.

The little things that create a “wow factor” for your customers are worth the investment several times over.

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Saying thank you in business is not just good manners, it's simply good business. Here are several sample thank you templates for various situations.

thank you letter for restaurant customers
Written by Digor
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