15 Types of Thank you email examples for registering, ordering, booking, Thank you letter for orders are a must-have in email marketing.
Date: _____ (Date on Which Letter is Written)
Subject: Appreciation Letter to Customer
Dear _____(Sir or Madam),
I am sending this letter to show our gratitude towards your continued trust on our business. You have been our customer from past several years and it’s because of your continued relation that we have been a successful company with the highest sale this year.
We would like to thank you for your gesture, and we are giving special gifts to some of our prestigious customers. Please drop into the outlet and collect the gift before the end of this month.
In addition to this, we are also offering you discounts on many of our product range. To avail this opportunity, please visit our _____________ (What is the Trade Name of Your Business) outlets.
We are happy to serve you all these years and would like to continue this.
Name and Signature
Great Customer Appreciation Letters to Use for Your Business or Workplace. So drop your customers a note from time to time, just to thank them for their.
Since the tangible aspect is missing for online business, online customers love when their shopping experience feel personal.
That’s why businesses working hard on showing gratitude to their customers humanizing the relationship, and automated thank-you emails are a way of doing so.
A thank you email is not just an email you send when customers buy from you. It is more than that.
In this guide, you’re going to learn:
So let’s get down to business.
A Thank-you email is used by businesses to build a healthier long-term customer relationship: by showing gratitude and appreciation to them.
Expressing thanks shows people how much you care and appreciate their time and generosity.
Remarkably, thank you emails help businesses gain customer engagement which results in great brand loyalty, in a way it does humanize the relationship between your business and your clients.
Unlike buying directly from a store, customers don’t get to have that tangible experience with your business. For that, automated thank-you emails help you provide your customers with a feeling of reassurance from the time they have clicked the order button until they receive your product.
In particular, thank you messages are an approach to start assembling a relationship online that is like the in-person connections your clients have with physical brands.
A thank-you email is a user-action based email. It means unlike broadcast emails, your thank you notes are triggered by specific user action to make sure your emails are sent at the right time, reaching out the right person.
And by a ‘user-action’ we do not only refer to placing an order, but there are also various occasions you can trigger your automated thank-you messages to be sent on.
You can automate your thank-you emails to:
How to apply these cases in practice? All you have to do is register for an email marketing automation software in which you can automate triggered thank-you messages based on users’ action.
Our parents taught us how to say “Thank you” at a very early age, but a great thank-you email is not as simple as it seems. It is more than that, it is considered a customer delight.
When creating your automated thank-you email, consider the following tips:
See below how actual brands used these techniques, illustrated with 15 examples. See below how actual brands used these techniques, illustrated with 15 examples.
Here are 15 thank-you email template examples that will inspire you with ideas for the design and copy of such emails, so how about we start!
You can also access in Automizy, editable pre-built layouts of Thank you email templates.
Imagine placing an online order and not receiving a confirmation email? Wow! What a horror story, even if you receive an email after a couple of minutes.
Confirmation emails are standard, elevate your game by thanking your customers for their payment.
Wistia did exactly the same in the following Thank you for your payment email sample:
Starting the email copy with the invoice details, followed by a thank you note and further subscription details.
Taking the time to show gratitude to your customers for making a purchase, makes the post-purchase experience unique and leaves a positive impression.
Here are some ways to make the best out of thank you for purchase emails:
Another chance to connect with your clients is the point at which they register to your product or software.
Audient created this elegant Thank you email to client for registering. It has a clean design, easy to read and displays all the right info with a wide simple call-to-action button.
Personalized end of the year Thank you customer email template with pretty slick animation that Mutual Of Omaha used to show gratitude to their partners during that year, and strengthen the relationship for the next one.
Thank you for your order emails are the most used automated thank-you email. It is the email that reaches users right after they place an order.
As a very common automated email, customers expect to receive it.
Thank you letter for orders are a must-have in email marketing automated campaigns for any business.
Some customers are generous with their time and would take a moment to share their feedback regarding your business.
Similarly to Google’s thanks for your review email template example, it is an opportunity to show gratitude to the customers who review you with an appreciation email.
Using an opportunity in a transactional email to help spread or share your gratitude with others is a good thank you email idea.
There are always great opportunities to reach out to your customers and thank them or show them gratitude as well. Online store Tradesy seems to do this well as demonstrated in the following thank you for shopping email sample.
It’s always a good idea to reinforce a subscriber’s decision to sign up for your emails.
One easy way to do that is to offer a quick overview which tells subscribers what to expect after joining your email list. Codeverser does a great job with this thank you for signing up email example.
When you run lead generation campaigns and new contacts subscribe to your list, you want to welcome them with an intriguing thank you note for subscribing email.
A thank you email is the first friendly exchange between your business and a new subscriber. It sets the tone for future communications and encourages new members to manifest a better engagement with your upcoming emails.
The “thank you for subscribing” doggie pic is hard not to look at in the following email design from BarkPost.
Although featuring a by-the-numbers subject line (“Welcome to BarkPost”), the email copy is catchy all around.
If your business consists of the part of holding events, this is an opportunity to reach out to your attendees and thank them for assisting the event and their support after the event.
You can also send such thank-you emails as a part of a webinar email campaign. It is a great way to show appreciation for those who engaged with your content.
Customer opinion about the experience they have with your brand is useful data that you can use to optimize your business to meet customer demands more accurately.
As customer feedback is important for your business evolution, this can be an occasion to send thank you emails to those who share their feedback with you.
Thank you email to customers are also used by most businesses around the world. And particularly air companies dig it.
If you booked a flight even once in your life you probably received a similar thank your email for a booking.
SquareSpace also sent a thank you customer emails to their users and in this email, they showed appreciation toward their customers and at the same time invited them to fill in a quick survey to measure customer satisfaction.
Whether this is your company’s anniversary, customer anniversary or any other holiday (Christmas, Thanksgiving!) show some gratitude to your network.
Keep in mind you are sending a thank you email to appreciate your community, not to sell anything.
FitBit email reflects appreciation and gratitude only, there is no call to action button in the email.
This is another great example of a wonderful milestone thank you email, with extremely simple large CTA to drive traffic.
Trello used this subject line: We think you’re 1 in 10 million. Here’s some free Trello Gold. 😉
An example of great Thank you for booking email example sent from The Aviary restaurant to confirm a customer booking.
The email copy starts with a large Thank you title, including booking details, invoice and the location of their restaurant.
DropBox’s thank you for referral email shows gratitude for their users who referred a friend awarding them with 500 MB bonus space.
Satisfied users did their part and invited their friends to your product/service, it is your part then to thank them for the referral and show gratitude.
You can easily set up your personalized thank-you emails in Automizy and trigger different thank-you messages to specific targeted contacts, based on their actions on your website.
Here is a list of triggers you can set up for your thank-you emails:
You can set up a basic thank-you autoresponder email to your customers, that consists of a one single thank-you message triggered on customer’s order.
It looks like the following example:
You can also make your thank-you autoresponder as a drip email campaign to greet and welcome your new blog subscribers.
Whenever a new subscriber opt-in for your blog newsletter a thank-you email is sent immediately to introduce your business and say “thank you for subscribing”.
Followed by 1 day wait period, subscribers receive their first blog newsletter, and right after a couple more days, another automated newsletter is sent.
With similar automated email sequences, you make sure that subscribers stay close to you, starting from the moment they have subscribed and most interested in what you have to offer.
You could use triggered email sequences with conditions.
Trigger an email to be sent on a specific milestone, special holidays or contact birthday to spice a little bit the relationship with your prospects and customers.
Based on that trigger an email and show appreciation to your customers on their birthdays. It’s important to offer a small gift within the email, something like a discount, coupon, gift card, etc.
After the birthday email, insert a waiting period of 2 days to check if your customer clicked on the gift link and claimed it. If someone claimed the gift, you could send a follow-up email.
For those who did not click the gift link on the birthday email, you can offer them a second chance to claim it.
Lastly, if you want a thank-you note to all your contacts on a business milestone you recently reached, you could send personalized bulk email campaign to show appreciation to your customers.
Personalized thank-you bulk email campaigns would be useful for:
Let’s have a look at some of the best performing appreciation email subject lines.
You can also prove the strength of your subject lines with the Subject Line Scorer.
Probably you noticed some of the thank-you email subject lines include emoji symbols.
As indicated by a report by Experian, 56% of brands utilizing emoji in their email subject lines had a higher email open rates.
You can insert emoji symbols to your email subject lines with Automizy and experience the thrust yourself.
You can use the subject lines above for inspiration.
Or you can copy the body of your email into the Automizy’s email subject line recommender.
It writes you subject lines based on the copy of yo
That’s it, 3 easy steps.
Your thank-you emails are also a great place to promote purchase-related products for your contacts as uncovering a new scope to increase your average order value and the number of repeat purchase.
Cross-sell & Upsell tips:
An upsell example comes from Walmart, which they included as a sidebar in a thank-you email sent to a customer right after placing an order.
Cross-selling a student chair with arms to a customer who ordered a student desk. It is highly-personalized, that what makes it look organic and natural.
Saying “thank you” may appear to be a basic thing, yet it is important to your customers’ experience. It indicates that they’re something other than just another regular buyer.
A tiny act of appreciation can elevate the whole customer experience and by the end contributes to your:
Are you sending any thank-you emails to your subscribers? If you’re doing so send us your emails and we’ll add it to our collection and help inspire.
I’m the Head of Marketing @ Automizy.
I started out in the marketing startup world right after graduation and since then it’s been a blast to navigate in these waters.
After work, I love playing basketball and traveling.
Picture this: You arrive home to the joyous surprise of discovering a handwritten card — real mail! — hidden amongst the mound of daily junk mail. Woohoo!
We are card-carrying members of the Snail Mail Fan Club and we suspect you are, too. For the small amount of effort a handwritten thank-you note takes, it’s amazing the extent to which you can brighten the recipient’s day by sending one — and if that recipient happens to be your customer, the indisputable return on investment you’ll see when you thank your customers.
So from one Snail Mail Lover to another: Go ahead. Make your customer’s day.
If it feels icky to acknowledge the ulterior motives behind showing gratitude, remember that you’re running a business, and without your customers, you wouldn’t have a business to run. Of course you appreciate them, and want them to return and recommend you. Handwritten thank-you letters are a proven (and relatively painless) way to go about earning customer loyalty.
In one experiment that aimed to increase personal contact between troubled youths and the case managers helping them, the case managers and their supervisors received weekly thank-you cards sent from the homes they visited. These thank-yous prompted an increase from 43 percent of youths receiving a weekly visit to 78 percent. When the thank-you cards stopped, the visits dropped back down to 50 percent.
In another experiment, the staff of Donors Choose, a platform that allows givers to fund the public school classroom projects of their choice, sent hand-written thank-yous to half of all recent first-time donors — the other half didn’t receive a note. A whopping 38 percent of people who received a thank-you note were more likely to give again. The organization now works handwritten thank-you notes into their business model, since donors who opt in to receiving “those sentimental, hand-crafted, physically mailed, personalized collections of gratitude” increase their average annual donation amount by $41, which translates to more than $3 million in additional donations per year.
As Robert Cialdini explains in his bestselling book Influence: The Psychology of Persuasion, the principle of reciprocity is a powerful motivator. By nature, we don’t like to feel indebted to others, so if someone gives us something, we’re wired to give back. When customers receive a token of appreciation as heartfelt as a handwritten thank-you note, they feel compelled to return the favor — ideally with repeat business, and public advocacy of your product or service.
Here are a few reminders to ensure your efforts reap the most positive response possible:
Funny, yes … but probably not appropriate for your customers. Instead, follow this simple thank-you note formula:
Here’s several examples:
I just noticed you’ve been a Help Scout customer for FOUR YEARS. Wow! Thank you for sticking with us for so long, and for all the feedback you offered when we were beta testing the Plus Plan. I hope it’s working out for you — and you know if you have any questions we’re always here! Thanks for always being such an awesome customer.
Mo at Help Scout
Thank you so much for bringing your whole team onboard with Help Scout while you were testing out different help desks. Your advocacy means the world to us, and it was a true pleasure working with your team during the process — you even inspired us to make a fix that improves our product for thousands of other people! We’re so stoked you’ve chosen Help Scout — thanks for giving us the opportunity to grow with you. See you at SupConf next spring! :)
Tim and Your Friends at Help Scout
Thanks for joining the webinar this week, and for your thoughtful comments about the role of customer support in cyber security — I’ve always admired how you and your company are real leaders in that space. I know you’re working with Neil on an upgrade from the Standard to the Plus plan (that’s fantastic, congrats on your team’s growth!), but please always let me know if I can be of any assistance too.
Mat at Help Scout
p.s. You mentioned your son collects stickers so I threw a few in the envelope for him … here’s hoping they go in his sticker book and stay off the walls this time. ;)
It’s a fairly simple formula: use their name, say thanks for a specific reason, and sign off with sincerity. That’s it!
Need help shopping for the right thank you card? We’re fans of the personalizable thank-you cards and stationery at Pinhole Press. Use your company’s logo, or that cute group photo from your last team retreat.
We also adore the truly special pop-up cards from Lovepop. This 2015 Shark Tank winner creates beautiful 3-D creations that, at $8-$13, are more gift than card.
If you like more creative control, you can print your own custom-designed cards and envelopes — that’s what we do here at Help Scout. If you choose to create your own stationery, work with a designer who’s familiar with the printing process and can provide advice on card stock, dimensions and the various printing options available (depending on your budget).
Our note cards are printed by Mama’s Sauce on 100-lb duplexed cover stock with plain white matching A2 envelopes. Embossing, debossing, foil stamping and letterpress are all fun things if you have a bigger stationery budget.
If you have more cards to send than you have people/time to handwrite them, one of the following options is certainly better than nothing at all!
Postable prints your custom message in one of its patented handwriting fonts on its 100% recycled cards, and stamps and mails the cards for you. Your customers might be able to tell the “handwriting” isn’t real, but the prices are reasonable enough ($1.25 per card for 10 or more cards) so we advice to order a couple, especially if you want to keep your message detailed and personal.
Handwrytten’s robots (yes, actual robots) “handwryte” your custom message in real ink. Prices start at $3 and include postage.
FeltApp lets you scrawl messages on your iPhone or iPad in your own handwriting (although anyone who’s ever written on a screen, even with a stylus, knows it can be tricky to replicate pen-to-paper writing). Choose a photo from your own library, and trace your message and the address (even the envelope is handwritten). They take care of the mailing. The price is $3 per card, or $1 more for international shipping.
You can exhibit sincere gratitude in a well-worded email, but there are many occasions when you should make the extra effort to mail a real note.
Sending personal thank-you notes for every transaction or special occasion isn’t necessarily always scaleable, and the ROI on acts of kindness can be tricky to justify in a spreadsheet. Extending sincere, old-fashioned gratitude, however, has an esteemed place among other high-touch practices that don’t scale — but that still work.
Thank-you notes keep a line of communication open between you and your customer, and they keep your name in their mind.
Ready to turn customers into advocates? Download this handy guide to building a loyal customer base.
The little things that create a “wow factor” for your customers are worth the investment several times over.
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15 Types of Thank you email examples for registering, ordering, booking, Thank you letter for orders are a must-have in email marketing.
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Here are important tips for writing a thank you letter to your customer, complete with sample thank you letters to help you show your customer.